Creed Of The Alliance
◆This is an alliance age!
◆Alliance is imperative under the situation for individual hotels in China;
◆Alliance-the symbol for challenge venture; Alliance-to break the arrangement and bound of the connatural traditional organization structure; Alliance-a centripetal force, agglomerate force. Individual hotels together form network alliance is the necessary trend in their market competition, because they share a common objective;
◆Alliance-strengthen the risk proof ability of individual hotels; Alliance-enlarge the info communication and cooperation; Alliance-exert the individual advantage; Alliance-hold the chance, shoulder by shoulder endure the same destiny;
◆Vision speaks more that action! Today's action decides the leading position in tomorrow's market;
◆VIP hotel alliance group is the leading force for Chinese individual hotels to alliance!

Alliance pronouncement
◆Who can represent the public benefit? Who can provide alliance c on notation for the organization fairly and push forward the development?
◆What kind of service method we should bring? Who is suitable to be the alliance leader?
◆Voice from the alliance: not one enterprise; not one person but an recognized authoritative media organization that stands with the public, she can speak the public, represent the public;
◆Alliance is for better development; better development need the alliance as platform;
◆Alliance needs its own domain and brand, alliance needs its own banner;
◆A large platform for propaganda and sales is the base for our alliance;
◆VIP individual hotels' alliance is first invented by UCCDV. It's the qualified alliance for individual hotel allover China.

Principal part of the Alliance
◆Principal part for our Alliance: "International Hotels" publishing house, international hotels' forum organization, and international hotels' talents net, international hoteliers club; commerce chambers/associations of different regions and folk organizations and market medias that support hotel industry together form the UCCDV.
◆A resource chain impenetrate the whole hotel management system, a compatible industry platform
◆A banner for: share the resource, cooperate interactive, develop and profit together"

System of the alliance
◆The alliance is classified by 3, 4, 5 star or by customers origin and functions. The classification is more real to the facts.
◆Communications and co-operations between the alike hotels (equals information communicate and share between communities) within the same class or in different regions will strengthen the cooperation. These will be a good proof against risk.
◆Recruiting one individual hotel as the only alliance hotel in the classification will ensure excellent quality for the alliance; also ensure the alliance possess more rally force and agglomerate force, make the alliance more competitive. Principle: recruiting one hotel in every classification in every district each first class city; the second class city is the same with first class city but amount reduced; recruiting one hotel in every classification each third class city;

Actions of the alliance
◆We have strong publicity service system; wholesome sales service system; authoritative free press system;
◆Action one: annual member meeting for all classes; annual chance to study and review abroad will bring new managing experiences and wits; International Hotel Forum will hold small range meeting every 6 months and large range meeting every 2 years, it will afford alliance members the chances to learn and communicate, uplifting UCCDV's reputation;
◆ Action two: opening of the international hotel talents net will boost and promote the recruitment of talents and service personnel for hotels;
◆Action three: opening of the directvip.com will bring customers and substantial interests to hotels based on the cooperation with the bank, airlines and Mobil company;
◆Action four: 6 years old "International Hotels" will be the member publication for the alliance hotels; she will take actions to serve the alliance members and give valuable management information, release the needed information. Each hotel member will be distributed over 3 copies;
◆Action five: hotel guest room reading "Direct VIP" will be the very hotel culture product that possesses advertising effect, fashion times effect, space effect and traditional aesthetics. She will be core publicizing for the alliance in marketing process, also an honor. Each hotel member will be distributed over 100 copies and have equal chances.
◆We need to state in the action: Fees and activities arrangements will be different to members with different star rate, dimensions and join-in motives.

Existed publications:
1. Readings for Hoteliers "International Hotel" (monthly);
2. Guest Room Readings "Direct VIP" (every 2 month) per year
Existed sales network: directvip.com , international hotel talents
net Existed organization: International Hotels' Forum

Organization Aims of alliance
◆We will promote generations of hotel management talents by our powerful publicizing service and generations of excellent, profitable hotels;
◆We will spend all member fees on advertising and publicity; if not sufficient, our secretariat will seek donation from other enterprises to meet the balance; this will be testified in the annual activities for member;
◆We will choose and elect one chairman and one secretary-general to serve our alliance hotels fairly and squarely in every region;
◆We will cultivate customers market by the whole alliance;
◆We will help alliance hotels to uplift the management level taking advantage of our powerful alliance platform;
◆We will popularize every hotel in unified promotions, strengthen the influence by using our special media resources;
◆Our final aim is to disperse the loneliness of every individual hotel and achieve development together. Development of the Alliance
◆We welcome the individual hotels which do not have managing company and sales network to join us and create service value and profit for VIP alliance hotels!
◆Development: we will settle professional training base for alliance hotels; based on the realities, provide education and training for hotels; try to obtain higher educational certificates and working certificates for management talents; be fully prepared for the intensified hotel industry competitions in cities coming next round!
◆To develop means to take the risk; to challenge the risk is just the destination the age afford us; no risk means no profits; no profits means no development; we should be prepared for the challenge because we need to develop. That is the especially important for our alliance