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“Home Inn”
desires the leadership of economic hotels.
Since two years ago, the new chain store economic
hotel---Home Inn opened its first store at Yansha. It now already
has 40 chain stores around the country. Home Inn was co-invested
by Beijing Tourism Group and Ctrip. Yesterday, on the ceremony of
the 2nd anniversary, they announced that they would expand their
chain-store to 100, occupy more market share, and try to be the
first domestic hotel chains listed abroad within two years.On the
ceremony of yesterday, pointing at the posters on the wall, Home
Inns CEO Ji Qi explains their four marketing strategies as “direct
operation, concession management, contract management and market
alliance”. He said Home Inn will be centering around Beijing Shanghai
and Guangzhou, targeting at the whole country, and trying to be
the leading hotel chains around the country. The man, who was once
the CEO for Ctrip, also revealed that it is possible that Home Inns
may expand its market through financing and try to be the first
domestic hotel chains that list abroad. Board chairman Yangjianmin
introduced Home Inn firstly applied oversea risk investment to seeking
for marketing extension, Home Inn may cause a round of regrouping
in domestic hotel industry. 40 Home Inn’s chain stores whose reservation
call is unified and free of charge, the price----180 RMB per room
inexpensive, and average check-in rate 90%, much higher than other
hotels enjoy great market potential
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